What is Google SEO? Part 1: How it Works

August 6, 2022

Today we’ll dive into what search engine optimization is and how it works.

What is SEO and Why is it Important?

SEO is made up of multiple elements, knowing what they are and how they work is key to understanding why it is so important.

In short, search engine optimization is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. If you are an owner, manager, or promoter of online content via Google Search, utilizing the best approach for optimization, to your best advantage will help your content grow and thrive, as well as reach an ultimate level of interactivity amongst individuals searching for content on Google.

Search engine optimization (SEO), involves making small modifications to parts of your website or content to be most likely to be accessed when users are searching for something on the web. These modifications are small improvements that when combined with other optimizations, have increased the impact of UX and performance in organic search results.

What is SEO? (non-infographic)

How Does SEO Work? (Overview)

At its core, SEO is the process of making your site rank as high as possible on Google. For example, when someone types in “rent a phone number” (or whatever it is you sell, promote, or talk about), SEO will prioritize your site in the search engine.The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate. SEO helps search engines present relevant content to their users. Smaller sites can benefit greatly from SEO when competing against larger sites with more traffic. The content that features SEO, for example, through the use of keywords, ensures that the site will appear in the search engine alongside larger sites. Ultimately SEO ensures that your site ranks at a high mark, amongst other sites with similar content.

Brings Relevant (Potential) Customers to Your Website

SEO is important to the success of a website or online company because it draws in relevant users. With SEO keywords, your site is more likely to appear on the search engine and be a viable option to provide information to users that are searching for relevant content. The visitors that are being drawn to your site are more likely to purchase products because the relevance of their searches has brought them to your product through SEO.

The sale is most likely to be made due to the audience accessing it on their own, through organic search. SEO has profound effects because it does not rely on pervasive advertisements to draw consumers.

Some other benefits of SEO are:

  • More visitors can view your content and interact with it.
  • More traffic to your site, increasing popularity and awareness of your company and brand to potential consumers.
  • More revenue, whether that may be through direct purchases, or ad views.

Great ROI (Return On Investment)

Search engine optimization has been found to have a great ROI, otherwise known as return on investment. This is why SEO has gained popularity and traction. The use of SEO ensures that companies will have increases in customers, revenue, and traffic, as noted previously.

If you find yourself asking, “Is SEO worth the cost?”, it is important to note that SEO provides sites with 20x more traffic opportunities than other forms of advertisements. Companies are choosing to focus more energy on SEO than other previous forms of advertisements to ensure online success. Users tend to ignore ads in their search results. Users are now preferring organic search results that provide them with relative and conclusive information. Organic search results are defined as unpaid results that appear on search engines. Having good content with great search engine optomization ensures that users find answers to what they are looking for, and are more likely to engage with your company or service.

More Visitors Means More Traffic

The first reason why SEO is important for your success online, is that it produces more traffic for your business or site. More potential traffic means your website gets bumped up – hopefully to that golden first page of Google search results. If your website is not visible in the search engines, the chances of individuals finding your page are at a minimal level. If individuals cannot find your page, they will not find out about your services or products. This results in losing out on potential customers and profits. SEO ensures that users will, firstly, be able to find your site, and subsequently, be engaged with the information you provide because it is relevant to their search.

More Traffic Means More Potential Revenue

More traffic means getting your website bumped to the first page which also means more potential customers and revenue for your business. When SEO is done right, individuals will be interacting with your business or site, and your products will be relevant to their likes. SEO defines traffic in two sectors. These sectors are, “targeted visitors” vs “passive visitors”. These SEO “targeted visitors”, are more likely to engage with your website, whether it may be through subscriptions or purchases. When they find your website, your content is more likely to make a sale because the right audience is coming to it through their organic search.

What is Google’s SEO Part 2: How to Create an SEO Strategy

In the next article in this series, we’ll show you how to optimize your content to gain more organic traffic using Google’s organic search engine results through the use of an SEO Strategy. Having a strategy is pertinent to making the most out of the benefits SEO can have on your site. Be sure to stay tuned for this next article, which will further inform you on how to make the best optimization choices for your site. Ultimately, SEO is a great option when considering how to draw users to your business or platform, in order to receive benefits such as interaction, engagement, and profitable sales.